
What Is Revenue Management in STR?
And Why You Might Be Leaving Money on the Table
Beyond Dynamic Pricing
Revenue management goes far beyond just using a dynamic pricing tool. It's the human strategy that bridges the gap where automation falls short. Think of it as the thinking behind the numbers - not just numbers alone.
The Limits of Dynamic Pricing Tools - Tools like PriceLabs, Beyond, or Wheelhouse are great for adjusting prices based on market data, but they don’t:
Analyze pacing (how your calendar is booking over time)
Understand guest behavior types.
Fine-tune your comp set (the group of listings your tool compares yours to)

You're leaving thousands of dollars on the table each month due to pricing gaps.
if you’re only using a pricing tool without the necessary solid strategy behind it.
Example Scenarios
Let me show you some real examples of where pricing tools missed the mark by ignoring strategy\
Scenario #1: Minimum Stay Mismatch
Let’s say your property is in a market where 90% of bookings are for 2-night stays, but you’ve set your minimum to 3 nights.
By doing that, you’ve just eliminated 90% of your booking potential - and your pricing tool won’t flag that for you. That’s money left on the table.
Scenario #1: Minimum Stay Mismatch
Let’s say your property is in a market where 90% of bookings are for 2-night stays, but you’ve set your minimum to 3 nights.
By doing that, you’ve just eliminated 90% of your booking potential - and your pricing tool won’t flag that for you. That’s money left on the table.
Our Services
How Our Revenue Management Works
Market Analysis
We analyze your competition, local demand patterns, and booking trends to understand your market position.
Dynamic Pricing Setup
Our pricing software adjusts rates automatically based on supply, demand, seasonality, and local events.
Continuous Optimization
We monitor performance and fine-tune strategies to maximize your revenue while maintaining healthy occupancy.
Real Revenue Management vs. Basic Pricing
Basic Pricing Approach:
Set one rate for weeknights, another for weekends
Maybe raise prices during big events (if you remember)
Check competitor prices once a month
Wonder why your revenue isn't growing
Our Revenue Management System:
Prices update automatically based on 15+ market factors
Captures demand spikes you'd never notice
Balances occupancy and rate for maximum revenue
Tracks performance and adjusts strategy continuously

Ready to Stop Leaving Money on the Table?
Get a free revenue analysis for your property. We'll show you exactly how much more you could be earning with proper revenue management.
Contact 5 Star STR:
Phone: (702) 887-1099
Email: office@5starstr.com
Get found on the high performing channels travellers are using.
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