What Is Revenue Management in STR?

And Why You Might Be Leaving Money on the Table

What Revenue Management Really Means

Revenue management isn't just changing your nightly rate when you remember to check. It's making educated decisions to adjust rental rates based on real-time market demand, local events, seasonality, and competition analysis.

Think of it like this: Would you rather sell 20 nights at $100 each, or 18 nights at $130 each? Smart pricing helps you maximize revenue per available night while keeping your occupancy at the sweet spot.

By the Numbers:

  • 35% Average Revenue Increase

  • 24/7 Automated Price Updates

  • 15+ Market Factors Analyzed

Why Most Hosts Get Pricing Wrong

The "Set It and Forget It" Trap

Too many hosts pick a nightly rate based on what they think sounds fair, then never touch it again. Meanwhile, demand shifts daily based on concerts at T-Mobile Arena, conventions, weather, and dozens of other factors you're not tracking.

Racing to the Bottom

Some hosts think the lowest price wins every time. But guests booking luxury experiences aren't shopping for the cheapest option. They want value. Price your property too low and you'll attract the wrong guests while leaving serious money behind.

Weekend Warriors Only

Many hosts only raise prices for weekends, missing out on midweek demand spikes from business travelers, conferences, and special events. Our revenue management tracks every opportunity.

Revenue Management Results That Speak for Themselves

Our clients typically see a 35% increase in revenue within the first 90 days, without losing bookings to overpricing.

What We Track (So You Don't Have To)

Local Event Calendar

EDC, March Madness, CES, fight weekends. We know every major event that drives demand to Las Vegas properties.

Hotel Rate Monitoring

When MGM Grand is charging $400 a night, your property should reflect that premium market pricing too.

Seasonal Patterns

Pool season, conference season, slow periods. We adjust your rates to capture peak demand and stay competitive during slower months.

Competitor Analysis

We track similar properties in your area to ensure you're priced competitively while maximizing revenue potential.

Last-Minute Demand

Same-day bookings often pay premium rates. Our system captures this revenue opportunity automatically.

Booking Lead Times

Early bird discounts for advance bookings, premium rates for last-minute stays. We optimize for booking behavior.

Our Services

How Our Revenue Management Works

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Market Analysis

We analyze your competition, local demand patterns, and booking trends to understand your market position.

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Dynamic Pricing Setup

Our pricing software adjusts rates automatically based on supply, demand, seasonality, and local events.

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Continuous Optimization

We monitor performance and fine-tune strategies to maximize your revenue while maintaining healthy occupancy.

Real Revenue Management vs. Basic Pricing

Basic Pricing Approach:

  • Set one rate for weeknights, another for weekends

  • Maybe raise prices during big events (if you remember)

  • Check competitor prices once a month

  • Wonder why your revenue isn't growing

Our Revenue Management System:

  • Prices update automatically based on 15+ market factors

  • Captures demand spikes you'd never notice

  • Balances occupancy and rate for maximum revenue

  • Tracks performance and adjusts strategy continuously

Ready to Stop Leaving Money on the Table?

Get a free revenue analysis for your property. We'll show you exactly how much more you could be earning with proper revenue management.

Contact 5 Star STR:

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